Neiman Marcus of Baked Goods.....Need clients?
Neiman Marcus of Baked Goods.?
I am running a start up gourmet bakery from home that has a variety of cookies, brownies, cakes, cupcakes and unique flavors and styles. I am word of mouth right now by way of a few clients. Should i have cake parties and dessert parties so people can place orders? I would like to keep my product exclusive, i.e. you can only get neiman marcus clothing types at neimans at not walmart, how do i do that. I want to be exclusive, any suggestions?
ThanksNeiman Marcus of Baked Goods.?
Investigate the local coffee shops in your area. Look for privately-owned, small businesses--not Starbucks.
Usually these small coffeehouses buy their baked goods from different local sources. Bring some samples and prices with you. You might get some clients that way.
Send some samples of your products to restaurants and specialty gourmet stores. If they love them, they will buy them to sell at their stores. This has worked for many people I know in the business.Neiman Marcus of Baked Goods.?
People need to be aware of your product. Cheesecake factory sells their cakes, pies, etc to Starbucks. You can try something like that. Good luck and tell us where you will be selling your products!!
I started bringing cakes at my current job for my coworkers to try. They loved them, so I started getting orders, especially during different holidays (TX-Giving, XMas, etc.).
Then I also made small samples for my mother's diner and people loved them and now ask for them. Now people are asking for wedding and birthday cakes!
To answer you question, start small by bringing samples to small diners, minimarkets and gas stations, then go to the "bigger guys" like restaurants, supermarkets, etc. That's what I am doing, selling to the "small guys" until I get all the equipment I need. It's a big investment, and you need to make sure you have a good marketing strategy so you can sell, sell, sell.
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